Before launching your Social Media Marketing Agency (SMMA), you need to decide what services you want to offer. Many new SMMA owners make the mistake of trying to offer too many services, which results in high expectations & poor results.
Instead, you want to offer one service upfront, and once you delivered on that service, you upsell your client on more services. Now, your client is happy because now you are over-delivering, and you get the opportunity to charge more for your services.
Before I give you the four most lucrative SMMA services you can offer, I want you to know that this is part 3 in the “A-Z Guide on How To Launch & Scale Your Social Media Marketing Agency”. To stay updated with a new release of a post, please subscribe to our list of “College Entrepreneurs.”
Facebook & Instagram Lead Generation
Since Facebook owns Instagram, you can lump the two mediums together and offer a bundle lead generation service. In my opinion, this is the best service you can provide upfront to business owners, agents, & brokers. Lead generation is also the most lucrative service you can offer when you are first starting because of the high return on investment.
Lead generation, in a nutshell, is generating new leads (someone who is interested in your service or product) and delivering that person’s contact information to the client. Ideally, you would have a system in place that automatically follows up with the lead (Email/SMS).
Although this is the most lucrative service for a beginner, it’s the most time consuming to start.
First, you need to learn about paid advertising on Facebook & Instagram which will take time.
Then, you need to find a client who has the budget to advertise (very important).
Lastly, you need to create, manage, & optimize the ads.
Once the ads are created and approved, everything else is automated. Facebook does most of the work for you, which makes this one of the best business models for college students.
Social Media Management
Managing a social media account for a business is what most students think of when they hear social media marketing services. Creating, managing, & growing a business account entails a few different responsibilities which I have listed below:
- Developing Content Strategy
- Creating New & Engaging Content
- Prescheduling Content For Multi-Channel Sharing
- Responding To Comments
- Finding & Collaborating With Influencers
- Promotions & Sales
- Track & Measure Success
Before deciding to offer this service, you need to decide which social media platforms you would like to specialize in. Each social media platform has its nuances. Facebook users are typically going to have different interests than Tik-Tok users.
Below are the social media platforms I would offer in my services (Pick 3-4)
Social media management is more of a longterm game than lead generation. Since you will be growing the brand organically (excluding Influencers), it’s going to take more time than if you were spending money on advertising every day.
Google SEO refers to search engine optimization.
What does that mean?
Search Engine Optimization, according to Moz, is increasing the quantity & quality of the traffic from search engines like Google & Bing.
SEO of one of the best services you can offer in your SMMA because the client doesn’t have to pay for advertising to generate a new lead/buyer. Whenever you ask Google a question, there’s a process that Google goes through to help find the best and most relevant answer to your question.
How does Google know how to locate a website that has the right answer with the best explanation?
They rely on business owners to optimize their websites for search engines.
Again what does that mean?
Optimizing a website for search engines entails a multitude of different variables. The number one goal of search engines is to point you in the right direction.
Think about it, if you searched “the best cars for new college students” & Google gave you a list of shower curtains, you would never use the platform. Google’s primary concern is giving the user the most useful information in a short amount of time.
As an SMMA owner, you want your client’s website on the first page of the keywords you selected (how many times have you clicked on the second or thrid page of Google and found a high-quality link).
I’ve listed a couple of factors that influence where a website will rank (Source: OptinMonster)
- A Secure & Accessible Website
- Mobile Friendliness
- Outbound/Inbound Links
- Domain Age, URL, and Authority.
- Optimized Content.
- Technical SEO.
- User Experience
Although managing & growing businesses’ social media accounts can be free, there’s a difference between branding (Social Media) & search engine marketing. The traffic you will get from a search engine will be of higher quality because they were searching for a solution to their problem.
Similar to Facebook’s (Instagram) lead generation service, you can offer paid Google advertising as one of your social media marketing services.
Google Adwords allows businesses to bid on keywords that a user might use to find a product or service.
Google Adwords works excellent for business owners who want to see results in the short-term rather than the longterm. This option does require a marketing budget to get started, but the results are immediate & if you bid for the right keywords at the right price, your client is going to love you.
Whether they are trying to generate more leads or increase their monthly revenue, this is a good option for clients with ambitious goals.
One of the features that make this service a great option is that you can advertise to potential leads/ customers directly in their Gmail Inboxes. Since G-mail ads tend to cost less than search ads, your clients can start advertising with a small budget.
Google Ad Words will be discussed heavily throughout this series, so make sure you sign up to receive email alerts whenever we publish a new post in the series (Click here to sign up).
Launching a social media marketing agency is college is one of the most exciting feelings ever! Especially when you know, you can help a business owner who is struggling with social media & get paid.
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