Starting an SMMA (Social Media Marketing Agency) while I was in college was one of the best decisions I ever made.
Simply because I learned many lucrative skills that are in high demand, I generated more than $2K a month profit without leaving my campus, while working 4-6 hours a week.
If you ever thought about starting a business in college you should seriously consider starting an SMMA. Below I have listed 7 reasons why you should think about starting a social media marketing agency in college.
Running a social media marketing agency doesn’t require you to stay in one location like many other traditional businesses. Simply find a business owner that needs help with their social media and execute a strategic gameplan.
(Don’t worry if you have no idea what strategic gameplan is for social media, this blog post series will teach you everything you need to know regarding gameplaying for social media)
Since most college students either live on campus or close enough to commute, having a location independent business is a necessity.
Running an SMMA business can be pretty lucrative considering you don’t need a degree or a large budget to get started. There are several services you can offer small businesses pertaining to Social Media. Below I have listed 6 of the most lucrative SMMA Services:
- Lead Generation
- Social Media Management
- SEO (Search Engine Optimization)
- Content Creation (Videos & Images)
- Email & SMS text Messaging
- Web Development
Every social media platform has its own nuances so pick one, preferably Facebook, Twitter or Google (I know Google itsn’t a social media but for this example, I’m going to lump them all together), and learn how to advertise through that medium.
I focus primarily on Facebook (Instagram) lead generation & I typically charge NO LESS THAN $1,000+/Month per client. Once the client has ads that are performing well I upsell them a different service usually E-mail & SMS & charge them $2,000/ A Month.
(College Entrepreneur Tip: I usually bundle services so I can charge a higher amount)
Capitalizing On The Lack of Understanding
The underlying concept of starting an SMMA in college is capitalizing on the lack of understanding from the older generation.
Think about it, all businesses make money by doing things people don’t understand or don’t want to do (cleaners, Tax Accountants, Lawncare, Website Design). This works perfectly with Social Media because most small business owners fall into two categories when it comes to Social Media Marketing.
1. The business owner has no idea what he or she is doing
2. The small business owner has no interest in learning social media
In both situations, you can position yourself to be the solution to their problems. The Cereal Entrepreneur has the perfect quote “the lack of understanding technology has provided a unique opportunity for young entrepreneurs”.
Low Start-Up Cost
One of the biggest perks about starting a social media marketing agency in college is the low start-up cost. As a college student, you most likely don’t have an abundance of cash you can invest in a business. SMMA allows you to start a business without breaking the bank. Your start-up cost will depend on where you will learn the skills needed to deliver results & how you plan on marketing your services.
One of the best ways to learn a new skill for FREE is Youtube & Google. I suggest you learn from the free content before buying an E-course (Never buy an e-course that’s $500+). College Entrepreneur 101 will be providing boatloads of FREE content all you have to do is subscribe to receive updates about new content.
Devolpe Skills You Can Actually Implement In The Real World
One of the downsides of college is the lack of real-world skills you can implement immediately ” after graduation (even if you’re a business major).
As a business major, you are required to take several Marketing classes before graduating. The problem with 98% of marketing classes is, they only teaching branding. Think of branding as a marketing tactic used by big businesses just to “get their name out there“. Big businesses such as Apple, Nike, Samsung, & Miller Lite spend tens of millions of dollars every year branding.
Small and medium-sized business owners can’t compete because they don’t have the budget.
Most small-medium business owners aren’t looking for branding, they are looking for direct response marketing. Direct response marketing is simply having a direct call to action in your advertisement.
A Call To Action (CTA) is telling a potential prospect what to do next whether it’s purchasing a product, visiting your website, or giving you their email.
Learning direct response marketing is one of the many skills you will learn while running your agency.
The Information You Need Is FREE
Earlier in the article, I mentioned that you shouldn’t buy e-courses when you are first starting.
All the information you need to start your SMMA is FREE on Youtube & Google. LITERALLY!
Have a question about launching your first Facebook Ad? There are hundreds of videos that will show you how to create & manage your ads. If you find a Youtuber or A website that has valuable & actionable content, by all means, buy their course. Just make sure that you have depleted all your other Free resources first.
Ahead Of The Curve
Advertising that worked 20, 15, 10, or even 5 years ago doesn’t work today.
Many business owners are still stuck in the past-time paying for old advertising methods that are ineffective & useless. Your job as an SMMA owner is to bridge the gap between small business owners & online marketing.
Small business owners are still advertising in the newspaper, radio, and on park benches while expecting to make sales and grow their business.
Even if the small business owner is online 9/10 they are doing it wrong or not at all.
Learning how to advertise online is one of the most valuable skills you can learn because that’s the new wave of gaining people’s attention. Along with analytics and specific audience targeting, the internet is just a better place to tell people about your business & it’s going to be like that for a very long time.
In this article, I gave you 7 reasons why you should start a social media marketing agency in college. This the first entry in the blog series of The A-Z Guide on Launching A Social Media Marketing Agency In College. In this series we will cover everything you need to know including:
- Why you should start an SMMA
- Questions you should ask yourself before starting an SMMA
- How to price your services
- How to get your first client (Sales Lesson from Jordan Belfort)
- The on-Boarding Process
- Breaking Down Facebook Ads
- Breaking Down Google SEO