College Blogger, Entrepreneurship, Productivity

13 Blogger Terms New Bloggers Should Know

Making the choice to become a new blogger comes with its own set of challenges. Especially if you aren’t familiar with blogging. One of the challenging things you will encounter is getting used to the terms you will see people use.

This is an obstacle every beginning blogger will have to overcome. We had to go through it and we have come a long way since we first began in 2015 because of what we learned along the way.

In this post, we share 13 of some of the most important terms that new bloggers will need to know and get familiar with. This is a list to get you familiar with these blogger terms to help somewhat ease the learning curve.


As a new blogger, it will be extremely beneficial for you to understand how to use Google as a blogger. Rather than looking at google simply as a search engine, it will now be one of the most important tools you will use to grow your blog.

As your blog grows, you will likely end up having more questions than you know what to do with. 

Google comes in handy for this as you can find answers to any question you may have, which will save you the time you would’ve otherwise spent trying to figure things out for yourself. 

You may also use Google to check on competitors, see what posts your audience might be interested in reading through keyword research, and to increase your site’s traffic.

Because Google is the number search engine out today, it is where a lot of your organic traffic will come from if you optimize your website in accordance with Googles SEO. 

Google uses its own SEO system to rank web pages in order of relevancy depending on what someone may be searching for. Typically the most optimized pages will find themselves on Google’s first page which will boost their traffic since people typically only look at the first page of google. There are things you can do to optimize your website for Google SEO to get it on the first page of google (we cover this later in the next section).

SEO Optimization

SEO stands for Search Engine Optimization. Every page on your website has an SEO score, as well as your overall site, and a search engine like Google will use this SEO score to determine the relevancy of a web page.

Optimizing your pages for SEO means doing certain things on pages in your site that you would like to rank for. Doing things like adding an image, using the right keywords, setting a featured image, and making your blog posts easier to read are some things that you can do to increase your SEO score.

The better your SEO score, the higher you will rank on Google and better your chances of ranking on the 1st page of Google, which if you are in a competitive niche will be extremely valuable. 

Understanding how the term SEO works will be a very important part of growing your traffic so you should invest some time in learning how it works to make things easier down the road.

Sponsored posts

Sponsored posts are simply posts that are sponsored by a company, or another blog, or anybody that would like to share something with your audience. You can also do this on someone else blog to promote your own content.

As a sponsor, sponsored posts can help you grow your audience by showing a piece of your content to another audience. If you are promoting a product, then it can help you get a few extra sales.

As the one hosting a sponsored post, it will be an opportunity to expose your audience to some new content as well as gain a few new readers as well.

Overall sponsored posts are a great way to get some exposure to your blog and grow your audience, as long as you make sure the posts are relevant to the audience receiving them.

Sponsored posts are completely optional so don’t ever feel like you have to do them. 

Affiliate Marketing

Affiliate marketing is one of the ways you will be able to monetize your blog. As an affiliate marketer, you find a product that suits your audience and that you know they will like, then you sign up with the company selling that product to be an affiliate for them, and when you start promoting the product to your audience, you will get a portion of the money made from each sale the product gets.

So say you have a blog in the fitness niche and you find a home fitness kit you think your customers will love. Contact the company selling the product and see if they have an affiliate program. When you become an affiliate, introduce the product to your audience and give an honest review of the product (showing all of its benefits and flaws) and why you recommend it. As you make sales on the fitness kit, you earn a percentage from each sale.


The blogger term backlink is a very simple term to understand. You probably already used it without knowing the official name for it. 

When other pages and blogs have a link back to your blog/website that’s a backlink. 

Googles SEO loves when a lot of page link back to yours and when this happens, they are more willing to place you on the first page. This is because Google looks at backlinks as credibility.

The more backlinks you get to your website, the higher your SEO rank will be.

Call To Action (CTA)

When you use a CTA (Call-to-Action) you are simply letting your audience know what to do.

You will normally use this to collect emails, drive sales, or to get your audience to take action on your website. With CTA’s, you are letting your audience know specifically what action you want them to take. This removes any confusion there might otherwise be about what next step your audience will need to take.

Believe it or not, using CTA’s can be the difference between having a successful campaign and a bad one.

Click-through rate

This a term you will come across when you are running ads for your site or any form of a promotional campaign.

Your click-through rate will be a measure of how many clicks your site is getting from a campaign.

You can use this number to gauge the performance of an ad you are running for your website. This will show you what is working and what isn’t so you can adjust your adds accordingly. 

Understanding this term early as a new blogger will become very useful to understand how well your promotions are doing.

Bounce rate

Your site’s bounce rate will be a measure of how many people are clicking on and then bouncing out of it. It represents people that don’t stay on your page but leave right after clicking to enter your site. 

There could be a lot of reasons for people to bounce off your site so there isn’t really any way for you to pinpoint the reason why. As long as you make sure your website is easy to navigate and your pages are easy to read, your bounce rate should stay low. 

In the eyes of search engines, you will want to keep your bounce rate as low as possible. A high bounce rate might indicate your site isn’t very optimized to make it easy for visitors, which can hurt your SEO score.

Sales funnel

You will use a sales funnel when you are trying to make a sale. Sales funnels are typically used to sell the more expensive products on your blog.

A simple definition of a sales funnel is that it is a series of steps that you will take your audience through to increase your probability of making the sale. 

As a new blogger, you probably won’t need to know this at first when you are just starting and figuring things out. You will become more familiar with this term when you start selling things to your audience.

If you just try to sell something to your audience by just putting it in front of them without slowly introducing them to it, your odds of making a sale will be pretty low. But if you take the time to slowly introduce your audience to that product via a sales funnel, you will be more likely to make sales.

Email marketing

Email marketing is like a sales funnel except you are marketing products through emails you have collected from your audience and email marketing is a lot more likely to convert on sales.

This is because typically the emails you have (and will be marketing to) are from people in your audience that already trust you and are generally more willing to listen to what you have to say. 

In Email Marketing, you send a series of emails (careful not to spam) that typically provide value while setting up your email audience for the final big sale. 

Keyword research

No matter what niche your blog is in, keyword research will be an extremely valuable term to know as a new blogger.

Keyword research will tell you what topics are hot and what your audience is interested in so you can write about those topics and have a better chance of getting more traffic to your site.

There are a lot of ways to do keyword research, but one of the easiest ways to do it is through Google Trends. When you are on the google trends homepage, simply type in a phrase or a topic you want to write about and google will show you how often people have searched for that term in the past 12 months. 

This is valuable information because it shows you how popular a topic is before you write about it. This way you will know if you should bother writing about a topic, or if your time will be better spent looking for something else to write about that will get you more traffic.

Lead magnet

A lead magnet is simply an incentive you give your audience as a trade for something in return, usually their emails. 

As a blogger, you must understand how important it is to collect email addresses. Because your blog isn’t a brick and mortar store, collecting the email addresses of your audience will be extremely important for you to keep in touch with them. You can send them updates on your blog, let them know about events you might be running, introduce them to a product, or simply just to keep in contact with them.

Lead magnets can be anything. It can be a checklist, to-do list, infographic, etc. typically anything to give your audience an incentive to give you their email addresses.

A/B Testing

As a blogger, this will probably be the most important term you will come across because it will be the bread and butter to figuring what’s working for your blog and what isn’t.

You will have to do a lot of testing to see what is working for you and what isn’t. 

The blogger term A/B Testing refers to testing things against each other to see which will end up working the best and sticking to what ends up working the best.

When A/B testing, be careful not to test many things at once because that will make it harder to spot what’s working. 


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5 thoughts on “13 Blogger Terms New Bloggers Should Know

  1. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but other than that, this is excellent blog. A fantastic read. I will certainly be back.

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